I'm convinced most TV commercials don't actually work

Obviously they do, or they wouldn't exist.  But sometimes I wonder how it's possible.  I have come to this conclusion for two basic reasons: One, a very large percentage of the time that a commercial sticks in my head I have no idea what the product being advertised is.  And two, even when I do know what the ad is for, it still doesn't make me want to go out and buy it.  Maybe the best example I can think of is Dos Equis beer's "The Most Interesting Man in the World" campaign.

Some my other favorite quotes from these commercials include:

- "He lives vicariously through himself."
- "He once ran a marathon because it was on his way."
- "He bowls overhand."
- "Mosquitos refuse to bite him purely out of respect."

These ads are brilliant.  But not once has it occurred to me to actually drink a Dos Equis because of them.

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