I saw this ad for the first time last night. I had no idea what was coming. It sucked me in about as well as any TV commercial possibly can:
Unfortunately cell phones are doing more and more things that need bigger and bigger screens, so I can't imagine many people these days will actually want one the size of a watch. But still, brilliant ad.
Also, as I was writing the title it felt very familiar to me, so I dug up this old post from the very early days of LSF37.
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