Have we ever seen anything like the ALS Ice Bucket Challenge?

Over the weekend the only thing that appeared in my facebook feed was person after person dumping buckets of ice on their heads.  This thing is amazing.  Since the dawn of facebook and twitter there's been nothing else like it.  I'm trying to think of what to compare it to from the dark days of pre-smartphone technology (if you have any thoughts on this, please share them); a grassroots born cause that the entire country is eagerly participating in.

Those Lance Armstrong "Live Strong" bracelets come to mind, but I think this is much bigger and has spread 1000 times faster.  Less than two weeks ago Pete Frates posted the following on his facebook page, and the internet hasn't been the same since:

Post by Pete Frates.

By the time the ALS Ice Bucket Challenge got around to me it had already saturated social media.  I felt like nobody would be interested in seeing yet another person spilling a bucket of ice over themselves.  I decided to go with a different approach, and I challenge all the other people who've been nominated and haven't done it to go online and donate at alsa.org.

Plus, I hate freezing cold water.





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