Smirnoff Ice 'Watermelon Mimosa' looks quite tasty, why am I just learning of it?

I saw this commercial last night for the first time:



And here was my instantaneous reaction:

I hate to admit it, but Smirnoff Ice "Watermelon Mimosa" sounds kind of awesome
— Mark Vandeusen (@LucidSportsFan) September 11, 2014

Why am I only hearing of this now?  Why didn't Smirnoff shove this ad down my throat back in springtime when they were making me laugh with "deconstructed martinis"?  I could care less about the "Screwdriver" and "Peach Bellini" versions, but something about the look of that watermelon just gets me.

Is it too late?  Is there any chance "Watermelon Mimosa" is still in liquor stores alongside the endless aisles of premature pumpkin stuff?  Summer doesn't officially end until September 23, so by all accounts I should still have two more weekends to go to the beach and drink this.

Also, I'm a big fan of the 5.8% alcohol by volume; that's IPA or ice beer level.


RELATED: I may have to buy Harpoon's entire stock of grapefruit beer


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