Why buy a UFC fight on pay-per-view when the whole thing is online for free a minute later?

I'm not a UFC fan, and I doubt I ever will be.  But given the success and sudden widespread fame of Ronda Rousey, I was mildly interested in seeing what happened in her fight on Saturday night.

Obviously I didn't care enough to order it on pay-per-view, but I kept Sportscenter on at 1 am to find out the results.  Rather than have to watch ESPN's ridiculous still-photo highlights (since they don't have TV rights), I enjoyed the fact that Rousey once again destroyed her opponent in only a matter of seconds, making the entire "match" readily available to watch on the interwebs almost instantaneously.

All that hype, & the entire Rousey fight can fit on a Vine💀💀 #RouseyIsASavage pic.twitter.com/XMsweemy7u

— Jamie Shaw (@JamieShaw5) August 2, 2015

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