Less Than Awesome New TV Commercial of the Week: "Southwest Goes Tropical" (Kokomo)

What does that volleyball "Nice hit" line have to do with anything?

You may have noticed this Southwest Airlines commercial running all the time during Red Sox games lately (or not, if you stopped watching the Sox a long time ago).  Now here's the thing--Kokomo is an awesome song, and it's a no-brainer for an airline company to use it.

This is basically a can't-miss idea for an ad.  But, somehow they did:

Southwest Goes Tropical
We'll get there fast then you can take it slow. We want to take you to your favorite tropical destinations like Aruba, Jamaica, Cancún, Costa Rica and more: http://social.southwest.com/AKy
Posted by Southwest Airlines on Sunday, September 27, 2015

I feel like Southwest really half-assed this thing.  They could've either A) made a greater effort for the dialogue to resemble the actual song lyrics and/or rhyme, or B) had the cast sell it a bit more and/or sing a little.  But by only speaking the words and not even bothering to make them sound right, Southwest is just relying on the Kokomo reference to get the job done.  That's not good enough.  Do the work Southwest.


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